Chrysler's 300 has been a runaway success for the company, earning numerous awards including a spot on Car & Driver's 10Best list for the fourth consecutive time. In an effort to continue their success, Chrysler has introduced two new variants of the 300C: the Heritage Edition and a long-wheelbase version.
The Heritage Edition is a currently-available trim package, comprised mainly of aesthetic alterations to the 300C. It includes unique badging, chromed-aluminum wheels, "performance" front seats, a rear decklid spoiler, a "performance" exhaust system, and other touches. Certainly nothing Earth-shattering, although it is reassuring to know that Chrysler has at least some idea of the importance of heritage, and is trying to find ways to let that heritage work for them.
According to Auto Express, Chrysler will unveil a long-wheelbase version of the 300C at the upcoming New York Auto Show. The long-wheelbase version will be six inches longer than the standard version, adding about 10 cubic feet to the cabin. The car will be aimed squarely at Jaguar XJ, Mercedes S-Class, and Audi A8 customers with options such as lighted writing tables for the rear seats, foot rests, and custom paint and pinstriping options. There is no word on pricing yet, although the car is scheduled to launch this fall.