Wednesday, May 17, 2006

Truth In Advertising

One of Toyota's latest campaigns calls attention to their huge number of U.S. employees, and together with their pending participation in the NASCAR Nextel Cup works to portray Toyota as America's Car Company. Some people have taken exception to this claim, including The Level Field Institute.
The LFI is running TV and print ads that look at the numbers from a different perspective: According to them, Ford and GM both each employ more Americans than all foreign auto manufacturers combined, and together with Daimler Chrysler account for 8 out of 10 U.S. autoworker jobs. The Level Field Institute's website has several graphs and charts detailing the specific differences between the domestic and foreign manufacturers.
It is worth noting that the LFI was founded by retirees of The Big Three, shedding some light on their motivation. The numbers they present are nonetheless powerful, and as stated by them they should be taken into account when shopping for a new vehicle.

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