Thursday, June 22, 2006

Pontiac: We Build Seduction?

Pontiac, once the builders of excitement itself, are in the process of adjusting its image. First with the new GTO, then the Solstice, and bolstered by the incredibly-accessible G6 hardtop convertible, Pontiac is now decidedly sexy. Rather than baiting customers with promises of adrenaline, Pontiac's current lineup seduces potential customers with curvaceous bodies, powerful engines, and guaranteed attention.
As mentioned by AdRants, Pontiac recently launched two television commercials to bolster their campaign with the Hispanic market: One is called Grab and features the Solstice and a frisky girlfriend. The other is called Traffic Stop, which shows that flashing lights aren't always a bad thing. Both commercials are in Spanish, but are excellent regardless of what language you speak.

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