If I Ran Project Genesis

Chrysler has undertaken Project Genesis, an ominous-sounding plan to merge all its brands into a single cohesive product line. It hopes to elminate rebadging and coerce all its dealers to become combined Dodge/Chrysler/Jeep dealerships.

This naturally leads to two questions:

• what role and image should each brand take?
• which models should be kept, and which should be killed?

Here is what I would do if I were Chrysler King for a day.

Chrysler: mainstream, volume cars and minivans.

• 100: subcompact sedan/hatchback, built by Nissan instead of the Dodge Hornet
  
• 200: midsize sedan; current Sebring, overhauled to resemble the 300 and actually be competitive. Keep the sedan and convertible and add a wagon trim.
• 300: flagship large sedan, as is
• PT Cruiser: compact crossover, based on current Caliber/Compass
• Town & Country: minivan, as is.
  

Dodge: macho trucks and muscle cars.

• Caliber: compact, economical unibody pickup, like the ones from the 1980s. Current Caliber transformed to a two-door with an open pickup bed.
• Ram: full size pickup, as is
• Charger: 4 door muscle car, as is
• Challenger: 2 door muscle car, as is

Jeep: rugged SUVs, exclusively.

• Wrangler: compact offroad SUV, as is
• Liberty/Cherokee: midsize SUV, as is
• Grand Cherokee: large SUV, as is

Retire: Avenger, current Caliber, Grand Caravan, Journey, Dakota, Durango, Nitro, Magnum, Sprinter, Sebring, current PT Cruiser, Pacifica, Aspen, Crossfire, Patriot, Compass, Commander.

Plymouth: revived to be exclusively fleet sales.

• Initially, rename all the retired models to Plymouths and sell them as rental-only vehicles until it becomes more economical to retool their factories for the surviving models.
• As the old models are phased out, replace them with a barebones Plymouth Aspen/Duster/Fury/Voyager corresponding to the Chrysler 100/200/300/T&C, still for fleet sales only.

Engines:

• keep the GEMA naturally aspirated 1.8L and 2.4L for smaller cars
• keep the 2.4L high output turbo (285 hp) for an AWD SRT4, based on the Chrysler 200 and targeting the WRX and Evo
• make a low pressure turbo I4, around 210 hp, to replace V6s in cars
• standardize on the old 3.8L as the only truck/jeep/minivan V6.
• keep the HEMI V8 in various tunes for the Ram, larger cars, and Grand Cherokee
• Develop a 6 cylinder HEMI as a new truck/jeep/minivan V6. Then engine R&D can be focused on only two engine families, the GEMA I4s and HEMIs

This is a what I'd do with current and in-development products, which is substantially different from a dream lineup given limitless resources. Each market segment ends up with only one product which stands a fighting chance.

What would you do?