This naturally leads to two questions:
- what role and image should each brand take?
- which models should be kept, and which should be killed?
Chrysler: mainstream, volume cars and minivans.
- 100: subcompact sedan/hatchback, built by Nissan instead of the Dodge Hornet
- 200: midsize sedan; current Sebring, overhauled to resemble the 300 and actually be competitive. Keep the sedan and convertible and add a wagon trim.
- 300: flagship large sedan, as is
- PT Cruiser: compact crossover, based on current Caliber/Compass
- Town & Country: minivan, as is.
- Caliber: compact, economical unibody pickup, like the ones from the 1980s. Current Caliber transformed to a two-door with an open pickup bed.
- Ram: full size pickup, as is
- Charger: 4 door muscle car, as is
- Challenger: 2 door muscle car, as is
- Wrangler: compact offroad SUV, as is
- Liberty/Cherokee: midsize SUV, as is
- Grand Cherokee: large SUV, as is
Plymouth: revived to be exclusively fleet sales.
- Initially, rename all the retired models to Plymouths and sell them as rental-only vehicles until it becomes more economical to retool their factories for the surviving models.
- As the old models are phased out, replace them with a barebones Plymouth Aspen/Duster/Fury/Voyager corresponding to the Chrysler 100/200/300/T&C, still for fleet sales only.
- keep the GEMA naturally aspirated 1.8L and 2.4L for smaller cars
- keep the 2.4L high output turbo (285 hp) for an AWD SRT4, based on the Chrysler 200 and targeting the WRX and Evo
- make a low pressure turbo I4, around 210 hp, to replace V6s in cars
- standardize on the old 3.8L as the only truck/jeep/minivan V6.
- keep the HEMI V8 in various tunes for the Ram, larger cars, and Grand Cherokee
- Develop a 6 cylinder HEMI as a new truck/jeep/minivan V6. Then engine R&D can be focused on only two engine families, the GEMA I4s and HEMIs
What would you do?