Another championship-caliber celebritiy giving away cars is Tiger Woods. On Buick's home page you can sign up to win one of several special editon Buick Lucernes:
The Lucerne CXS ... features a black exterior and cashmere leather interior, a standard 275 horsepower 4.6L Northstar V-8 engine, a wood steering wheel and shift knob, 18-inch chrome wheels with a 10-spoke design, heated washer fluid, heated and cooled seats, Magnetic Ride Control, six standard air bags, a unique exhaust tip, spoiler and more. Tiger is autographing a plaque for the vehicle's interior.For every tournament that tiger wins someone is going to win his car. Not a bad deal for Tiger either, since he'll be getting a new car to lug his golf bag in. Maybe if you win you'll get some left-over grass that fell out of his cleats in the carpet.
Seems like some good marketing. The American public generally listens to winners regardless of how blatent the advertsing. Tony Stewert does actually use chevy products to win his races though.