Friday, February 10, 2006

Honda Element: Dull at Parties

Recently a new radio commercial for the Honda Element has been getting a lot of air time. The premise is that an Element and a platypus are conversing at a dinner party, "held by a mutual friend." This potentially-humorous idea is played out by two monotone voices which totally suck any life right out of the commercial. The spot is also seen on TV and is available on the web (click on "Platypus" in the bottom-right), so you can go check it out for yourself.
I'm sure the script seemed funny and left a few ad staffers laughing out-loud, but the voices chosen for the final cut make for a terribly boring conversation.
Ultimately, the message conveyed by the ad is arguably accurate, but less than flattering: the Honda Element is dull, awkward, and doesn't live up to the hype shoveled upon it by others.

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