Jaguar XK Safety Award

Jaguar was recently recognized for safety measures built-in to the new XK coupe designed to reduce pedestrian injury in the event of an impact. If a pedestrian is struck, the hood of the XK automatically raises up a few inches in a fraction of a second, providing some cushion from the solid components in engine compartment, and helps deflect the pedestrian over or around the windshield instead of through it. The Prince Michael International Road Safety Award for Technology is given out annually for road- or vehicle-based innovation considered to have "significant merit." Jaguar has traditionally gotten a lukewarm reception from car shoppers, and will hopefully use this positive press to their advantage.