Thursday, March 23, 2006

Speaking of Heritage

With GM's latest television commercial, they remind us of their successful past and rich heritage while simultaneously reinforcing their mission to recapture that success.

The ad connects the glory days of GM with their current offerings, effectively delivering the message that GM is once again capable of producing innovative, desirable cars and trucks. Clever editing and a catchy, relevant song should help plant the ad firmly in the mind of anyone who sees it. It is interesting to note that missing entirely from the commercial is any mention, reference, or image of anything from the 80's.

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